AF25061 - Assistant GM – Retail CRM | Retail Corporate Office | Dubai, UAE

Department: Corporate Office
Country: United Arab Emirates
Location: Dubai | UAE
Closing Date: 01-Dec-2016

Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional business houses headquartered in Dubai, United Arab Emirates.

Al-Futtaim employs in excess of 44,000 people, operates through more than 200 companies and represents more than 225 international brands across industries as diverse as retail and wholesale trading, distribution, real estate development, leisure and hospitality, insurance and financial services. The group has significantly expanded its business operations in recent years through a strategic acquisition plan and has entered a number of new territories, increasing its footprint beyond the GCC and Greater Middle East to encompass Africa, South East and North Asia, Australasia, East Africa and Europe.

Entrepreneurship and rigorous customer focus has enabled Al-Futtaim to grow its business by responding to the changing needs of the customers and societies in which it operates. Al-Futtaim is committed to offering customers an unrivalled choice of the world’s best brands with exceptional standards of customer service and after sales support.

Structured into four operational divisions; automotive, financial services, real estate and retail, Al-Futtaim maintains a decentralised approach, giving individual businesses flexibility and versatility to maintain a competitive stance. This benefits employees, providing a clearly defined work culture where individuals are empowered with authority and responsibility for their work.

The success of Al-Futtaim is attributed to proactively managing change whilst upholding the values of integrity, service and social responsibility. The majority of businesses, built on a portfolio of world leading brands, dominate their sector.


The foundation of Al-Futtaim’s retail network was established in the early 1990s with the launch of the internationally renowned and popular IKEA, Marks & Spencer, Toys R Us and ACE franchises in the UAE.

Representing some of the world’s most popular international brands, Al-Futtaim’s retail network extends throughout the UAE, GCC and North Africa and has a significant presence in Singapore and Malaysia following the acquisition of The Robinson Group in 2008.

In 2012, Al-Futtaim acquired a shareholding in Royal Sporting House, which is active in distribution, direct retail stores and shop-in-shops. The Singapore-based fashion, sports and lifestyle retail giant has 600 stores and many additional points of sale are spread around the world with over 399 in South East Asia, over 74 in the Middle East and over 126 in the South Pacific region.

  • 837 stores in 18 countries
  • Occupies 5.6 million sq. ft. of retail space
  • 13,000 employees
  • Serves 30 million customers each year
About the Position:

As an Assistant GM – Retail CRM you will be supporting senior management in developing an Al-Futtaim Retail wide CRM and Consumer Data programme. You will also be responsible for creating a new Retail CRM and Consumer Data team that would be accountable for “Retail Wide” marketing, CRM and the consumer database.

In conjunction with the Retail vision, the Assistant GM – Retail CRM will be tasked to create, develop and implement an overarching CRM and Consumer Data model to ensure best practices, standardisation, greater synergies and efficiencies are optimised across Retail.

You will also need to engage with the respective divisions to ensure alignment of their Digital, Marketing & CRM Strategies / Roadmaps and work extremely closely with Marketing Agency & EIT to ensure synergies are optimised.

About You:

In order to be a successful Assistant GM – Retail CRM you should have a suitable business qualification (Degree level); thorough knowledge of CRM practices and functionality.  You will need to have a minimum of 15 years of experience in Consumer Marketing with good understanding of Technology.


Experience of SAP CRM would be beneficial as well as strong communication skills (written and verbal), analytical and problem solving skills, planning and execution and ability to self-manage and self-motivate


Al-Futtaim offers a highly engaging and supportive work environment in a culture that recognises and rewards quality performance.



Note: you will be required to attach the following: 1. Resume/CV
2. Passport-size photograph
Al-Futtaim offers highly engaging and supportive work environments in a culture that values, recognises and rewards quality performance.