AF24619 - Category Manager | Panatech | Al Futtaim Electronics | Dubai, U.A.E.

Department: Panasonic
Country: United Arab Emirates
Location: Dubai | UAE
Closing Date: 28-Nov-2016

Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional business houses headquartered in Dubai, United Arab Emirates.

Al-Futtaim employs in excess of 44,000 people, operates through more than 200 companies and represents more than 225 international brands across industries as diverse as retail and wholesale trading, distribution, real estate development, leisure and hospitality, insurance and financial services. The group has significantly expanded its business operations in recent years through a strategic acquisition plan and has entered a number of new territories, increasing its footprint beyond the GCC and Greater Middle East to encompass Africa, South East and North Asia, Australasia, East Africa and Europe.

Entrepreneurship and rigorous customer focus has enabled Al-Futtaim to grow its business by responding to the changing needs of the customers and societies in which it operates. Al-Futtaim is committed to offering customers an unrivalled choice of the world’s best brands with exceptional standards of customer service and after sales support.

Structured into four operational divisions; automotive, financial services, real estate and retail, Al-Futtaim maintains a decentralised approach, giving individual businesses flexibility and versatility to maintain a competitive stance. This benefits employees, providing a clearly defined work culture where individuals are empowered with authority and responsibility for their work.

The success of Al-Futtaim is attributed to proactively managing change whilst upholding the values of integrity, service and social responsibility. The majority of businesses, built on a portfolio of world leading brands, dominate their sector.

Al-Futtaim Panasonic

Al-Futtaim Panatech (AFP), part of the Al-Futtaim Group' Electronics and Engineering Division, is the sole distributor for Panasonic in UAE. The company's association with the Panasonic brand, stretches over 30 years, and has grown from strength to strength. Today, Panasonic commands over 20% share of UAE's market for consumer electronics, and is the leader in many categories.

The Panasonic brand name is synonomous with cutting edge technology, and is the only brand to have a diverse presence in multiple categories like Audio, Video, Home Appliances, Personal Products, Health &Beauty Care, Telecommunication, Office Automation, Professional Broadcasting, Air-conditioning, Security, Lighting and Building products.

Al-Futtaim Panatech markets Panasonic in the UAE through six branches employing over 250 people in sales, logistics and customer service. The retail strength boasts of a network of over 400 dealers &two showrooms in Dubai.

About the Role:

An exciting opportunity is opened for an experienced Category Manager for Panasonic within Al Futtaim Electronics. You will have full P&L responsibility, responsible for principal relationship, interface with sales teams for delivery top-line and net profit. Support and drive multi-channel (retail, wholesale, B2G, B2B) sales. On this role you will be involved from identifying the product, understand the competitive benchmarks, sourcing effectively, supply chain, identifying the sales channel to eventual sell out to the customer. You should be able to identify and assess opportunities in terms of market potential, industry nuances, competitive landscape and sales channel. You should be able to line up the right product at the right time in terms of specifications, seasonality, and supply chain. Develop product strategy and road-map in terms of product positioning, product features, pricing, and sales channel. You should be a product evangelist capable of constantly championing the product in terms explaining the vision, features advantages and benefits. Work in close coordination with the marketing team to develop effective, timely communication internally and externally.

Your role will be based in Dubai. You will report into the General Manager.

Al Futtaim boasts of a supportive work environment, where all employees support each other in helping achieve & exceed division goals. In turn Al Futtaim is committed to developing employees through its learning and development programmes and internal opportunities.

About You:

To be considered for this exciting role, you need to have a degree specialized in Business Management. You should have minimum 5+years experience in the consumer electronics industry, specifically in category management / buying with some experience of field sales in consumer electronics. Ideally have knowledge/experience about middle east market environment. Experience of working in a multinational and multicultural environment is an asset. 

Strong negotiation and forecasting skills, presentation and MS office expertise, team player, ability to understand company P&L, in-depth understanding of regional electronics market dynamics and capability to support and drive multi-channel (retail, wholesale, B2G, B2B) sales.

Along with previous experience you must have a strong work ethic, competitive drive and entrepreneurial spirit. Excellent presentation, interpersonal, communication skills. Good business acumen. Ability to create cost simulations (Modular and Macro). To be a successful in this role, you must be commercially aware and knowledgeable of the industry and have the ability to thrive in a high-paced environment amidst frequent change. You will have a high level of market awareness.

Note: you will be required to attach the following: 1. Resume/CV
Al-Futtaim offers highly engaging and supportive work environments in a culture that values, recognises and rewards quality performance.