AF24434 - Sales Manager | IKEA | Dubai Festival City

Department: IKEA
Country: United Arab Emirates
Location: Dubai | UAE
Closing Date: 01-Sep-2016

Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional business houses headquartered in Dubai, United Arab Emirates.

Al-Futtaim employs in excess of 44,000 people, operates through more than 200 companies and represents more than 225 international brands across industries as diverse as retail and wholesale trading, distribution, real estate development, leisure and hospitality, insurance and financial services. The group has significantly expanded its business operations in recent years through a strategic acquisition plan and has entered a number of new territories, increasing its footprint beyond the GCC and Greater Middle East to encompass Africa, South East and North Asia, Australasia, East Africa and Europe.

Entrepreneurship and rigorous customer focus has enabled Al-Futtaim to grow its business by responding to the changing needs of the customers and societies in which it operates. Al-Futtaim is committed to offering customers an unrivalled choice of the world’s best brands with exceptional standards of customer service and after sales support.

Structured into four operational divisions; automotive, financial services, real estate and retail, Al-Futtaim maintains a decentralised approach, giving individual businesses flexibility and versatility to maintain a competitive stance. This benefits employees, providing a clearly defined work culture where individuals are empowered with authority and responsibility for their work.

The success of Al-Futtaim is attributed to proactively managing change whilst upholding the values of integrity, service and social responsibility. The majority of businesses, built on a portfolio of world leading brands, dominate their sector.


The foundation of Al-Futtaim’s retail network was established in the early 1990s with the launch of the internationally renowned and popular IKEA, Marks & Spencer, Toys R Us and ACE franchises in the UAE.

Representing some of the world’s most popular international brands, Al-Futtaim’s retail network extends throughout the UAE, GCC and North Africa and has a significant presence in Singapore and Malaysia following the acquisition of The Robinson Group in 2008.

In 2012, Al-Futtaim acquired a shareholding in Royal Sporting House, which is active in distribution, direct retail stores and shop-in-shops. The Singapore-based fashion, sports and lifestyle retail giant has 600 stores and many additional points of sale are spread around the world with over 399 in South East Asia, over 74 in the Middle East and over 126 in the South Pacific region.

  • 837 stores in 18 countries
  • Occupies 5.6 million sq. ft. of retail space
  • 13,000 employees
  • Serves 30 million customers each year


IKEA is the world's largest home furnishings store, founded in Sweden over 60 years ago. Our operations around the world are constantly increasing with new stores and markets added to the success story.

At IKEA not only our furniture is down to earth, straightforward and inspiring, but so is our work ethics. Despite being the leading home furnishing retail franchisee across the world, we at IKEA still give you the room to grow! At IKEA "creating a better everyday life for the many" isn't only our vision, it's our way of life!

About the Business:

One of the companies bearing Al-Futtaim name is IKEA.

IKEA is the world’s largest home furnishings store, founded in Sweden over 60 years ago. At IKEA not only our furniture is down to earth, straightforward and inspiring, but so is our work ethics. Despite being the leading home furnishing retail franchisee across the world, we at IKEA still give you the room to grow! At IKEA “creating a better everyday life for the many” isn’t only our vision, it’s our way of life!

About the Job:

To look after all the commercial functions according to the IKEA operating Concept, including all activities in assigned market. Directs a commercial team and provides leadership towards the achievement of maximum profitability and growth in line with company vision and values, both B2B and B2C.

Key Accountabilities: 



•Develop a business plan and commercial strategy for the market that ensures attainment of company commercial goals and profitability.

•Initiates and coordinates development of action plans to penetrate new markets.

•Assists in the development and implementation of marketing plans as needed.

•Responsible for driving sales and commerciality with commercial calendar, add on/activity sales, double exposure and other sales promoting actions.



•Manage all operating costs related to your departments.

•Achieve the commercial budget and gross margin goals set by the store manager for Market Hall and Showroom.

•Make sure that commercial forecasts are adapted to the sales in order to achieve an optimal goods flow.

•Control expenses to meet budget guidelines and determine price schedules and discount rates.



Plan together with the Communication and Interior (Comm-in) Design Team the presentation of the store merchandising in line with the IKEA concept and guidelines, as well as evaluate the results so as to achieve commercial targets. In addition provide input regarding style and target groups in order to ensure the planning of the commercial areas

Keep up to date with the competition in the furnishing industry so as to contribute to future development of the IKEA business.

B2B – ensure work with Regional B2B Manager to support growth in the B2B market.

Direct the implementation of store activities with support to the marketing campaign and evaluation of business and article performance.

Work with stake holders to ensure GPS and Range is relevant to the market

Work with the Logistics Team to ensure sell through of stock.

Managing Concrete and slow moving productshe



•To achieve the customer satisfaction goals set by the store manager for your areas (measured by IKEA Brand Capital and CSI).

•Resolve customer complaints regarding sales and service.


People Management:

•Prepares action plans by individuals as well as by team for effective search of commercial leads and prospects.

•Provides timely feedback to senior management regarding performance.

•Provide effective leadership to a culturally diverse team of commercial staff.

•Be responsible for selection of competent staff and their on-going motivation, training and development.


Job Context: 

•To represent IKEA brand at the required level, and has the strongest low-price image regarding furniture on your local market.

•To maintain store standards to the required level.

•To create an environment where IKEA’s values are a strong and living reality that adopts the diversity of co-workers and visitors.

About You:

To be seriously considered for this role you must be able to display the following skills and experience:

General retailing experience

  • Must have a minimum 5-7 years retail management experience
  • Must have strategic, analytical and tactical abilities
  • Must have a strong enthusiasm and interest in home furnishings
  • Must have the ability to quickly develop in-depth knowledge of local market business conditions and competitive environment
  • Must have highly developed merchandising and sales steering knowledge
  • Must be able to understand complex personal sales and the long decision-making process by customers buying furniture (which is usually a large investment for the customer)
  • Must be computer literate

Communication skills

  • Must have excellent communication and interpersonal skills
  • Must be able to share knowledge and learning
  • Must be able to build working relationships
  • Must be able to speak and understand English

Leadership skills

Must have proven leadership abilities and lead by example

  • Must have the ability to bring out the best in co-workers and to motivate and develop the organisation
  • Must have the ability to create an environment where the IKEA values are a strong and living reality that embraces the diversity of co-workers and visitors
Note: you will be required to attach the following: 1. Resume/CV
Al-Futtaim offers highly engaging and supportive work environments in a culture that values, recognises and rewards quality performance.