To look after all the commercial functions according to the IKEA operating Concept, including all activities in assigned market. Directs a commercial team and provides leadership towards the achievement of maximum profitability and growth in line with company vision and values, both B2B and B2C.
•Develop a business plan and commercial strategy for the market that ensures attainment of company commercial goals and profitability.
•Initiates and coordinates development of action plans to penetrate new markets.
•Assists in the development and implementation of marketing plans as needed.
•Responsible for driving sales and commerciality with commercial calendar, add on/activity sales, double exposure and other sales promoting actions.
•Manage all operating costs related to your departments.
•Achieve the commercial budget and gross margin goals set by the store manager for Market Hall and Showroom.
•Make sure that commercial forecasts are adapted to the sales in order to achieve an optimal goods flow.
•Control expenses to meet budget guidelines and determine price schedules and discount rates.
Plan together with the Communication and Interior (Comm-in) Design Team the presentation of the store merchandising in line with the IKEA concept and guidelines, as well as evaluate the results so as to achieve commercial targets. In addition provide input regarding style and target groups in order to ensure the planning of the commercial areas
Keep up to date with the competition in the furnishing industry so as to contribute to future development of the IKEA business.
B2B – ensure work with Regional B2B Manager to support growth in the B2B market.
Direct the implementation of store activities with support to the marketing campaign and evaluation of business and article performance.
Work with stake holders to ensure GPS and Range is relevant to the market
Work with the Logistics Team to ensure sell through of stock.
Managing Concrete and slow moving productshe
•To achieve the customer satisfaction goals set by the store manager for your areas (measured by IKEA Brand Capital and CSI).
•Resolve customer complaints regarding sales and service.
•Prepares action plans by individuals as well as by team for effective search of commercial leads and prospects.
•Provides timely feedback to senior management regarding performance.
•Provide effective leadership to a culturally diverse team of commercial staff.
•Be responsible for selection of competent staff and their on-going motivation, training and development.
•To represent IKEA brand at the required level, and has the strongest low-price image regarding furniture on your local market.
•To maintain store standards to the required level.
•To create an environment where IKEA’s values are a strong and living reality that adopts the diversity of co-workers and visitors.