AF24199 - Marketing Manager | Toys R Us | Dubai, Regional Office

Department: Toys R Us
Country: United Arab Emirates
Location: Dubai | UAE
Closing Date: 31-Aug-2016
Al-Futtaim

Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional business houses headquartered in Dubai, United Arab Emirates.

Al-Futtaim employs in excess of 44,000 people, operates through more than 200 companies and represents more than 225 international brands across industries as diverse as retail and wholesale trading, distribution, real estate development, leisure and hospitality, insurance and financial services. The group has significantly expanded its business operations in recent years through a strategic acquisition plan and has entered a number of new territories, increasing its footprint beyond the GCC and Greater Middle East to encompass Africa, South East and North Asia, Australasia, East Africa and Europe.

Entrepreneurship and rigorous customer focus has enabled Al-Futtaim to grow its business by responding to the changing needs of the customers and societies in which it operates. Al-Futtaim is committed to offering customers an unrivalled choice of the world’s best brands with exceptional standards of customer service and after sales support.

Structured into four operational divisions; automotive, financial services, real estate and retail, Al-Futtaim maintains a decentralised approach, giving individual businesses flexibility and versatility to maintain a competitive stance. This benefits employees, providing a clearly defined work culture where individuals are empowered with authority and responsibility for their work.

The success of Al-Futtaim is attributed to proactively managing change whilst upholding the values of integrity, service and social responsibility. The majority of businesses, built on a portfolio of world leading brands, dominate their sector.

Retail

The foundation of Al-Futtaim’s retail network was established in the early 1990s with the launch of the internationally renowned and popular IKEA, Marks & Spencer, Toys R Us and ACE franchises in the UAE.

Representing some of the world’s most popular international brands, Al-Futtaim’s retail network extends throughout the UAE, GCC and North Africa and has a significant presence in Singapore and Malaysia following the acquisition of The Robinson Group in 2008.

In 2012, Al-Futtaim acquired a shareholding in Royal Sporting House, which is active in distribution, direct retail stores and shop-in-shops. The Singapore-based fashion, sports and lifestyle retail giant has 600 stores and many additional points of sale are spread around the world with over 399 in South East Asia, over 74 in the Middle East and over 126 in the South Pacific region.

  • 837 stores in 18 countries
  • Occupies 5.6 million sq. ft. of retail space
  • 13,000 employees
  • Serves 30 million customers each year

Toys R Us

Toys “R” Us is the largest specialty toy store in the world. Launched by the Al-Futtaim Group in Dubai in 1995, Toys “R” Us now exist in twelve locations in the Gulf market and has emerged as undisputed market leader for all children related products.

The stores offer an unrivalled range of toys, games, sporting goods, electronics, software, baby products, children’s apparel and juvenile furniture all under one roof.

About the Business:

 

Toys “R” Us is the largest specialty toy store in the world. Launched by the Al-Futtaim Group in Dubai in 1995, Toys “R” Us now exist in 18 locations in the Gulf market and has emerged as undisputed market leader for all children related products.

The stores offer an unrivaled range of toys, games, sporting goods, electronics, software, baby products, children’s apparel and juvenile furniture all under one roof.

About the Job:

We are looking for an experienced Marketing Manager to our team and to take a part in a range of marketing activities. You will responsible for the following:

  • Consistent marketing and promoting the brand, cost-effectively and professionally to the GCC, through media advertising, PR, special events and promotions
  • Annual budget planning in coordination with broader marketing team 
  • Negotiating the best rates and placement of advertisements
  • Liaising with the merchandising team to select the appropriate product message to ensure that new season product, value and style messages are communicated to the consumer across the GCC
  • Ensuring that marketing is conducted in both English and Arabic languages
  • Building good relationships with various medias across all markets, mall management
  • Sending product to be featured and assisting in photo shoots as required
  • Representing the brand in various non-work situations and be a spokesperson, maintaining the public brand image
  • Designing and sending out e-mail blasts, SMS text messages and all other forms of electronic media to market the brand electronically.

Given the nature of this role, the successful applicant will be required to travel and spend time within GCC and Middle East.

About You:

To be successful in winning this role, you will have proven marketing experience and be able to demonstrate:

  • Strong communication skills, ideally in English and Arabic
  • Negotiation skills
  • Decision making ability
  • Knowledge of MS Office with strong skills in PowerPoint
  • Assertiveness and creativity
  • Flexibility
  • Willingness to travel within GCC and Middle East

You have to be graduated in marketing discipline and have at least four years of experience in a marketing role within an international environment.

Note: you will be required to attach the following: 1. Resume/CV
 
Al-Futtaim offers highly engaging and supportive work environments in a culture that values, recognises and rewards quality performance.