AF23901 - PR Executive | AF Motors - Head Office

Department: AF Motors
Country: United Arab Emirates
Location: Dubai | UAE
Closing Date: 01-Aug-2016

Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional business houses headquartered in Dubai, United Arab Emirates.

Al-Futtaim employs in excess of 44,000 people, operates through more than 200 companies and represents more than 225 international brands across industries as diverse as retail and wholesale trading, distribution, real estate development, leisure and hospitality, insurance and financial services. The group has significantly expanded its business operations in recent years through a strategic acquisition plan and has entered a number of new territories, increasing its footprint beyond the GCC and Greater Middle East to encompass Africa, South East and North Asia, Australasia, East Africa and Europe.

Entrepreneurship and rigorous customer focus has enabled Al-Futtaim to grow its business by responding to the changing needs of the customers and societies in which it operates. Al-Futtaim is committed to offering customers an unrivalled choice of the world’s best brands with exceptional standards of customer service and after sales support.

Structured into four operational divisions; automotive, financial services, real estate and retail, Al-Futtaim maintains a decentralised approach, giving individual businesses flexibility and versatility to maintain a competitive stance. This benefits employees, providing a clearly defined work culture where individuals are empowered with authority and responsibility for their work.

The success of Al-Futtaim is attributed to proactively managing change whilst upholding the values of integrity, service and social responsibility. The majority of businesses, built on a portfolio of world leading brands, dominate their sector.


Al-Futtaim is regarded as a pioneer in the region’s automotive industry. The company imported the first consignment of Toyota vehicles to the UAE and established Al-Futtaim Motors in 1955.

Al-Futtaim represents 44 automotive brands across 16 countries and encompasses every aspect of the business:

  • Passenger and commercial vehicles sales
  • Manufacturing agricultural vehicles
  • Construction equipment sales and service
  • Used car sales
  • Rental and leasing

Al-Futtaim Motors

Al-Futtaim Motors occupies the pre-eminent position of the largest distributor of automotive products in the Emirates, and leads the rapid development of automobile business in the UAE, while continuing to contribute to Toyota's worldwide growth.

Today, Al-Futtaim Motors is synonymous with Toyota and Lexus, which enjoys undisputed leadership in the UAE in terms of the largest number of vehicles on the road. Besides Toyota, AF Motors also holds exclusive franchises for some of the world's top automotive products like Hino - Japan's leading heavy-duty vehicle manufacturer, Toyota forklifts and BT warehouse equipment.

About the Position:

We are looking to recruit an experienced PR Executive to join the Head Office of Al Futtaim Motors.The main purpose of this role is to assist and support the Communications Manager in running a fully functioning Communication Department. 

As part of the Marketing team you will be responsible for co-developing and implementing the Communication plans of Al-Futtaim Motors and the brands it represents as per the annual strategies and set KPIs; maintaining the company’s leadership in the UAE / Pan Arab media by securing  high-level placements in print, broadcast and digital publications, with a strong focus on lifestyle and green titles; creating and implementing the digital media strategy while building a reach out program for social influencers and developing relevant digital material along side leveraging existing media relationships and cultivating new contacts in Automotive, Business, Lifestyle, Hospitality and Travel, Inflight and Environmental titles.

You should be able to write an editorial brief, collect the right information from the various department within the business, brief the agency accordingly, verify if the material supplied by the agency is according to the brief, amend any incorrect information and make sure the final editorial adheres to the guidelines and requirements set by the Communications Manager.

You should be able to prepare LPOs and other financial letters required by the department and liaise with the agency and the supplier that all financials are up-to-date.

About You:

To be considered for this role you will ideally be a graduate and will have a minimum of 4 years’ experience in a  hands-on public relations roles with automotive brands (experience in luxury PR is a bonus). It is essential that you possess solid Media Relations within the UAE media landscape across channels and tiers and have demonstrable excellent verbal and written communication skills

As prior PR experience is a requirement for this position it is expected that you will have a  solid portfolio of corporate communications deliverables and writing samples, alongside a strong capability of managing third party suppliers. You will act as the face of the company and therefore will have a proactive, professional and presentable nature.


Note: you will be required to attach the following: 1. Resume/CV
Al-Futtaim offers highly engaging and supportive work environments in a culture that values, recognises and rewards quality performance.