AF23672 - 1st Visual Merchandiser | IKEA | Dubai Festival City

Department: IKEA
Country: United Arab Emirates
Location: Dubai | UAE
Closing Date: 28-Sep-2016

Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional business houses headquartered in Dubai, United Arab Emirates.

Al-Futtaim employs in excess of 44,000 people, operates through more than 200 companies and represents more than 225 international brands across industries as diverse as retail and wholesale trading, distribution, real estate development, leisure and hospitality, insurance and financial services. The group has significantly expanded its business operations in recent years through a strategic acquisition plan and has entered a number of new territories, increasing its footprint beyond the GCC and Greater Middle East to encompass Africa, South East and North Asia, Australasia, East Africa and Europe.

Entrepreneurship and rigorous customer focus has enabled Al-Futtaim to grow its business by responding to the changing needs of the customers and societies in which it operates. Al-Futtaim is committed to offering customers an unrivalled choice of the world’s best brands with exceptional standards of customer service and after sales support.

Structured into four operational divisions; automotive, financial services, real estate and retail, Al-Futtaim maintains a decentralised approach, giving individual businesses flexibility and versatility to maintain a competitive stance. This benefits employees, providing a clearly defined work culture where individuals are empowered with authority and responsibility for their work.

The success of Al-Futtaim is attributed to proactively managing change whilst upholding the values of integrity, service and social responsibility. The majority of businesses, built on a portfolio of world leading brands, dominate their sector.


The foundation of Al-Futtaim’s retail network was established in the early 1990s with the launch of the internationally renowned and popular IKEA, Marks & Spencer, Toys R Us and ACE franchises in the UAE.

Representing some of the world’s most popular international brands, Al-Futtaim’s retail network extends throughout the UAE, GCC and North Africa and has a significant presence in Singapore and Malaysia following the acquisition of The Robinson Group in 2008.

In 2012, Al-Futtaim acquired a shareholding in Royal Sporting House, which is active in distribution, direct retail stores and shop-in-shops. The Singapore-based fashion, sports and lifestyle retail giant has 600 stores and many additional points of sale are spread around the world with over 399 in South East Asia, over 74 in the Middle East and over 126 in the South Pacific region.

  • 837 stores in 18 countries
  • Occupies 5.6 million sq. ft. of retail space
  • 13,000 employees
  • Serves 30 million customers each year


IKEA is the world's largest home furnishings store, founded in Sweden over 60 years ago. Our operations around the world are constantly increasing with new stores and markets added to the success story.

At IKEA not only our furniture is down to earth, straightforward and inspiring, but so is our work ethics. Despite being the leading home furnishing retail franchisee across the world, we at IKEA still give you the room to grow! At IKEA "creating a better everyday life for the many" isn't only our vision, it's our way of life!

Job Purpose:
  • To inspire and surprise visitors by presenting and communicating      the IKEA Home furnishing offer with strong visual impressions that exceed visitor’s      expectations. This will strengthen the IKEA Brand and convert more      visitors into customers.
  • To ensure that external MEDIA      & DIGITAL ADVERTISING  and Store communication is aligned with Local      Marketing program (in coordination with Com & in team and Marketing      team - SO) and researched, formulated and delivered in an accurate,      timely, high quality and effective manner to have the same tone of voice      in the customer journey.
  • To lead, develop and inspire the Store CAT team, other store      functions and the Communication and Interior Design co-workers in      increasing vitality and seasonality, knowledge of life at home and local      market.
  • Support IKEA FAMILY membership, program and activities include creating fun, surprising and relevant store solutions that contribute to positioning the IKEA Brand and the IKEA store as an up-to-date  and innovative destination that always offers something new.



  • Lead and inspire the Visual Merchandising and Interior Design/Activity co-workers and develop their visual merchandising and range presentation competence in order to strengthen the uniqueness of the IKEA identity in the stores.
  • Support the Visual Merchandising/Activity co-workers in
  • creating inspiring range presentation solutions that reflect
  • life at home activities with seasonal relevance connected to the commercial activities.
  • Responsible for the implementation of the vitality Calendar in the store. (360 approach, planning (store media aligned with media, commercial meetings, implementing and follow up together with the Sales Activity manager)
  • Contributes in delivering the department action plan and ensures that specific store design initiatives are focused in order to grow our business and supporting Vitality/Activity commercial calendar.
  • Responsible to be part of the Commercial CAT team in the store and take all the necessary steps to get an activity implemented.
  • Actively contribute in the regional Visual Merchandising Leaders network and share regional directions and global tools with the Visual Merchandising/Activity co-workers in the store.
  • Ensure IKEA uniqueness and IKEA Brand identity in range presentation and store communication in order to distance us from the competition. Taking ownership for how we are working with our Vitality calendar and Store activities.
  • Using knowledge of the IKEA Concept, strategic messages and the IKEA Swedish identity to plan, create and implement store solutions that support the commercial priorities and facilitate the mechanical sales system.
  • Optimize sales by supporting local marketing initiatives, drive traffic to the store by supporting commercial calendar, communicates with Com&In and Marketing team - SO before executing details of marketing initiatives. Partner with other functions to organise Vitality/Activity meetings and activates local activities including new launches, seasonal celebrations and/or events. Gathering information and run survey’s results for initiatives.
  • Obtain relevant product and service information from the various departments and communicate it to the co-workers, allowing them to communicate to our customers in an accurate and timely manner. Develop, identify, utilize and update communication channels for delivering key messages (i.e. Intranet, monthly newsletter, etc.).
  • Assist store management in a crisis situation by creating key communication messages and FAQs. Identify co-worker target groups and ensure that their information needs are met.

IKEA FAMILY assignments:

  • Support all IKEA FAMILY initiatives. Work closely with other departments to ensure IKEA FAMILY concept and benefits are available and visible throughout the store. Products offer Services offer IFB offer Seminars and workshops offer
  • Working with store sales/shopkeepers to make sure that the IKEA FAMILY shop is in shape as new at all time. Implement local commercial activities, IKEA FAMILY seminars and workshops Ensure that store co-workers understand the impact the IKEA FAMILY membership has on our long-term growth and profitability. Ensuring that IKEA FAMILY offers together with external partners are communicated as additional benefits. Always look at the store through the eyes of our customers finding ways to drive membership recruitment and inspire our co-workers to do the same.
  • Contribute to deliver the IKEA FAMILY action plan based on local potentials. Clearly communicating the agreed action plan to my store management and commercial team. Work with IKEA FAMILY responsible to create new ideas and increase IKEA FAMILY membership.


  • Achieve the agreed goals and Key Performance Indicators (KPIs).

IKEA Marketing support assignment:

  • Coordinate with the Com&In and Marketing team in Service Office for supporting national marketing initiatives (e.g.: catalogue & catalogue distribution, promotions, soft toy campaign and other online/offline initiatives) supporting the Vitality/Activity calendar.
  • Support and execution of projects that support the Marketing business plan.
About you:


  • University graduate preferred

Minimum Experience and Knowledge: 

  • Must have a minimum of 3 years’ experience in related field, preferably in retail      marketing.
  • Significant experience of working as a Visual Merchandiser/ Activity leader in an IKEA Store or Service office. A higher education qualification in Interior design and Visual Merchandise.
  • Must possess analytical and strategic skills for potential succession planning.
  • Must be a multi-tasked and have a strong team spirit.
  • Must be computer literate (All Microsoft Programs).
  • Arabic not required but is an added advantage.

Job-Specific Skills: 

  • Strategic Planning and Analytical Skills.
  • Problem Solving Skills.
  • Excellent Communication Skills.
  • Good Business acumen.
  • Experience of setting and implementing action plans, budgets and following up on goals.
  • Ability to prioritize and organize own work in order to make the most efficient use of time available.
  • Ability to foster collaborative relationships with different target groups (co-workers, store management and commercial team) resulting in the establishment of strong communication networks.
  • Excellent verbal and written communication skills to engage a receiver by creating a passion for your plans.
  • Ability to work autonomously and multi-task accordingly.
  • Self-reliant and motivated with proven ability to work as part of a larger team.
Note: you will be required to attach the following: 1. Resume/CV
2. Passport-size photograph
Al-Futtaim offers highly engaging and supportive work environments in a culture that values, recognises and rewards quality performance.