AF23350 - Graphic Design Lead | IKEA - Service Office | Dubai

Department: IKEA
Country: United Arab Emirates
Location: Dubai | UAE
Closing Date: 14-May-2016

Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional business houses headquartered in Dubai, United Arab Emirates.

Al-Futtaim employs in excess of 44,000 people, operates through more than 200 companies and represents more than 225 international brands across industries as diverse as retail and wholesale trading, distribution, real estate development, leisure and hospitality, insurance and financial services. The group has significantly expanded its business operations in recent years through a strategic acquisition plan and has entered a number of new territories, increasing its footprint beyond the GCC and Greater Middle East to encompass Africa, South East and North Asia, Australasia, East Africa and Europe.

Entrepreneurship and rigorous customer focus has enabled Al-Futtaim to grow its business by responding to the changing needs of the customers and societies in which it operates. Al-Futtaim is committed to offering customers an unrivalled choice of the world’s best brands with exceptional standards of customer service and after sales support.

Structured into four operational divisions; automotive, financial services, real estate and retail, Al-Futtaim maintains a decentralised approach, giving individual businesses flexibility and versatility to maintain a competitive stance. This benefits employees, providing a clearly defined work culture where individuals are empowered with authority and responsibility for their work.

The success of Al-Futtaim is attributed to proactively managing change whilst upholding the values of integrity, service and social responsibility. The majority of businesses, built on a portfolio of world leading brands, dominate their sector.


The foundation of Al-Futtaim’s retail network was established in the early 1990s with the launch of the internationally renowned and popular IKEA, Marks & Spencer, Toys R Us and ACE franchises in the UAE.

Representing some of the world’s most popular international brands, Al-Futtaim’s retail network extends throughout the UAE, GCC and North Africa and has a significant presence in Singapore and Malaysia following the acquisition of The Robinson Group in 2008.

In 2012, Al-Futtaim acquired a shareholding in Royal Sporting House, which is active in distribution, direct retail stores and shop-in-shops. The Singapore-based fashion, sports and lifestyle retail giant has 600 stores and many additional points of sale are spread around the world with over 399 in South East Asia, over 74 in the Middle East and over 126 in the South Pacific region.

  • 837 stores in 18 countries
  • Occupies 5.6 million sq. ft. of retail space
  • 13,000 employees
  • Serves 30 million customers each year


IKEA is the world's largest home furnishings store, founded in Sweden over 60 years ago. Our operations around the world are constantly increasing with new stores and markets added to the success story.

At IKEA not only our furniture is down to earth, straightforward and inspiring, but so is our work ethics. Despite being the leading home furnishing retail franchisee across the world, we at IKEA still give you the room to grow! At IKEA "creating a better everyday life for the many" isn't only our vision, it's our way of life!

Job Purpose:

You will contribute to positioning the IKEA store as the “Leader in life at home” in our market in order to maximise sales and long-term profitability. You will do this by securing the effective implementation of global solutions using your knowledge of people’s life at home and consumer buying behaviour in your market and your graphic communication design skills to adapt these to meet our national needs. You will be responsible for ensuring the communication and visualising the uniqueness of the IKEA Brand, inside and outside the IKEA store to strengthen the IKEA brand and distance us from the competition by: communicating the IKEA Concept, our Swedish roots and unique services enabling the IKEA mechanical sales system, which is a prerequisite to fulfill the IKEA Business idea/promise of the store and for customers to buy supporting sales steering to commercial priorities.


You will work with the Service Office (SO) Communication & Interior Design (Com&In) colleagues and other functions to secure the alignment of our stores with global and national priorities within the assigned areas of responsibility. You will lead and inspire the store Graphic Communication Leaders to develop and implement store communication that secures one IKEA identity through a consistent graphic identity.

About the Job:


  • Actively support the regional Com&In manager in implementing the country business plan and the country Com&In plan to support the optimisation of sales and our long-term growth by:
  • Support the stores to ensure the uniqueness of the IKEA Brand identity in range presentation and store communication in order to distance us from the competition. Taking ownership for how we are working with store communication in my country.
  • Using store communication to strength the connection between life at home, the needs of people living in our market and the solutions we show in all store media.
  • Using knowledge of the IKEA Concept, strategic messages and the IKEA copy and visual identity to plan, create and communicate to the stores graphic solutions that support the commercial priorities and facilitate the mechanical sales system.
  • Working with SO Com&In colleagues, Sales leaders, In-store Logistics and other SO functions to agree and focus on our national priorities. Together developing solutions that present and communicate the IKEA product range in a way that reflects its width and depth and strengthens our low-price profile on all levels.
  • To working closely with the Com&In country activity leader, country marketing department colleagues and other SO colleagues to ensure the country commercial calendar messages are communicated in a clear, consistent and inspiring way, supporting commercial priorities and reflecting seasonality.
  • To work with the SO commercial team and store Com&In managers to ensure they have a deeper knowledge and understanding of how the effective application of the store layout as a commercial tool, range presentation and store communication give us a competitive advantage.
  • Working with SO Com&In colleagues and the commercial team to plan and implement new stores and rebuilds to secure that the IKEA Concept reflects our local market needs.


  • Work with the store graphic communications leaders to develop and implement store communication to meet and exceed visitor's expectations on the IKEA shopping and buying experience, strengthen the uniqueness of the IKEA product range, graphic identity and tone of voice.
  • Demonstrate a deep knowledge and understanding of people’s needs and wants, their living situations and living conditions and consumer buying behaviour in my national market and I am inquisitive to find out more.
  • To use graphic communication skills and this knowledge to provide relevant graphic communication to secure one IKEA identity.
  • Analyse the IKEA Customer Satisfaction survey, IKEA Brand Capital and other visitor feedback and use these insights to work with the store Com&In teams to improve the experience of our visitors and convert them into satisfied customers.
  • Work with the SO Com&In colleagues and other SO functions to provide the store graphic communication leaders with specific, relevant support which enables the stores and other IKEA units
  • Working with the country visual merchandise leader, country activity leader and the country interior design leader to ensure consistency in how we communicate throughout our stores.
  • Supporting the stores to ensure the implementation of store communication using the layout to create optimal visual impact, a good overview and support our commercial priorities.
  • Working with my SO Com&In colleagues to ensure that all we communicate to the stores is consistent, understandable and cost-effective for them to implement.
  • Work to key performance indicators (KPIs) Evaluate the return on investment (quantitative and qualitative) of any country graphic communication initiatives to ensure value for money and the achievement of our stated objectives. Ensure all graphic communication initiatives grow our business and support sustained long-term profitability.


  • Sharing good ideas and coaching our store graphic communication leaders to improve their competence.
  • Support and coach the store graphic communication leaders to secure that our graphic communication is prioritized, placed correctly, consistent and understandable, clear and uncluttered with the customer in focus.
  • Ability to coach and educate SO Com&In colleagues, other functions and our store graphic communications leaders on how to work with manuals, global directions and tools within my area of responsibility.


  • Support with the regional expansion plans whenever necessary including commercial planning, build up and opening phases. Supporting with current ways of working and business practices.
About You:
  • Significant experience of working as a graphic communications leader in an IKEA Store. A higher education qualification in graphic communication design, media and typography.

Behavioural Competencies :

  • Interpersonal Skills
  • Business Acumen
  • Problem Solving
  • Confident
  • Leadership Skills
  • Strategic Thinking.
Note: you will be required to attach the following: 1. Resume/CV
2. Passport-size photograph
Al-Futtaim offers highly engaging and supportive work environments in a culture that values, recognises and rewards quality performance.