AF23236 - Marketing Manager - In-Store | IKEA | Dubai Festival City

Department: IKEA
Country: United Arab Emirates
Location: Dubai | UAE
Closing Date: 28-Apr-2016
Al-Futtaim

Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional business houses headquartered in Dubai, United Arab Emirates.

Al-Futtaim employs in excess of 44,000 people, operates through more than 200 companies and represents more than 225 international brands across industries as diverse as retail and wholesale trading, distribution, real estate development, leisure and hospitality, insurance and financial services. The group has significantly expanded its business operations in recent years through a strategic acquisition plan and has entered a number of new territories, increasing its footprint beyond the GCC and Greater Middle East to encompass Africa, South East and North Asia, Australasia, East Africa and Europe.

Entrepreneurship and rigorous customer focus has enabled Al-Futtaim to grow its business by responding to the changing needs of the customers and societies in which it operates. Al-Futtaim is committed to offering customers an unrivalled choice of the world’s best brands with exceptional standards of customer service and after sales support.

Structured into four operational divisions; automotive, financial services, real estate and retail, Al-Futtaim maintains a decentralised approach, giving individual businesses flexibility and versatility to maintain a competitive stance. This benefits employees, providing a clearly defined work culture where individuals are empowered with authority and responsibility for their work.

The success of Al-Futtaim is attributed to proactively managing change whilst upholding the values of integrity, service and social responsibility. The majority of businesses, built on a portfolio of world leading brands, dominate their sector.

Retail

The foundation of Al-Futtaim’s retail network was established in the early 1990s with the launch of the internationally renowned and popular IKEA, Marks & Spencer, Toys R Us and ACE franchises in the UAE.

Representing some of the world’s most popular international brands, Al-Futtaim’s retail network extends throughout the UAE, GCC and North Africa and has a significant presence in Singapore and Malaysia following the acquisition of The Robinson Group in 2008.

In 2012, Al-Futtaim acquired a shareholding in Royal Sporting House, which is active in distribution, direct retail stores and shop-in-shops. The Singapore-based fashion, sports and lifestyle retail giant has 600 stores and many additional points of sale are spread around the world with over 399 in South East Asia, over 74 in the Middle East and over 126 in the South Pacific region.

  • 837 stores in 18 countries
  • Occupies 5.6 million sq. ft. of retail space
  • 13,000 employees
  • Serves 30 million customers each year

IKEA

IKEA is the world's largest home furnishings store, founded in Sweden over 60 years ago. Our operations around the world are constantly increasing with new stores and markets added to the success story.

At IKEA not only our furniture is down to earth, straightforward and inspiring, but so is our work ethics. Despite being the leading home furnishing retail franchisee across the world, we at IKEA still give you the room to grow! At IKEA "creating a better everyday life for the many" isn't only our vision, it's our way of life!

About the Business:

One of the companies bearing Al-Futtaim name is IKEA.

IKEA is the world’s largest home furnishings store, founded in Sweden over 60 years ago. Our operations around the world are constantly increasing with new stores and markets added to the success story.

At IKEA not only our furniture is down to earth, straightforward and inspiring, but so is our work ethics. Despite being the leading home furnishing retail franchisee across the world, we at IKEA still give you the room to grow! At IKEA “creating a better everyday life for the many” isn’t only our vision, it’s our way of life!

Job Purpose:

You will support the store’s commercial objectives (Vitality Calendar) through the effective planning and implementation of specific marketing initiatives within the store’s primary marketing area (PMA) in coordination with the Marketing team – Service Office, as well as developing and implementing any Local marketing activities in support to drive footfall and repeat visitation to the store.

 

You will be the Owner of the IKEA FAMILY program and family section with support of Sales, Communication & Interior Design and Logistics to drive enrolment and ensure customers’ loyalty. You will act as the in-store main point of contact for in store survey and research either as part of a national or local initiative.

About the Job:

IKEA Store assignment:

  • Coordinate and liaise with the Marketing team in Service Office for supporting national marketing initiatives (e.g.: catalogue & catalogue distribution, promotions on local web pages, soft toy campaign and other offline initiatives) for driving traffic and supporting the Vitality calendar.             
  • Optimize sales by executing any local marketing initiatives to drive traffic             
  • Support, create and contribute the vitality calendar by coordinating with the Marketing team – SO to execute details of national marketing initiatives.              
  • Partner with other store management team and organize general meetings, activities linked to the launch of business plans, seasonal parties and other events.         
  • Obtain relevant product and service information from the various departments and communicate it to the store’s co-workers, allowing them to communicate to our customers in an accurate and timely manner.               
  • Develop, identify, utilize and update communication channels for delivering key messages (i.e. Intranet, monthly store newsletter, etc.).              
  • Manage local CSR initiatives and support the development and implementation of local sustainability and corporate social responsibility plans and activities for your store and within your local community.           
  • Act as the local market ‘specialist’ understanding customers by utilising key data sources, including Brand Capital, ICSS, and IKEA FAMILY, sharing this information to assist with store decision making and recommendations.        
  • Coordinate with the Research function in SO as well as managing any local driven research.        
  • Prepare post-campaign reports for local market campaigns, drawing conclusions and providing future recommendations.        
  • Undertake any additional activities as directed by the Local Store Manager.        
  • Responsible to perform Duty Manager tasks on weekends as per the schedule provided (morning or evening).            
  • Able to work on weekends.       

 

 

IKEA FAMILY assignment:

  • Responsible of the IKEA FAMILY program as a marketing activity as well as a commercial activity.              
  • Work closely with other store functions (e.g.: commercial team) to ensure we communicate the IKEA FAMILY strategy, concept and benefits and that all IKEA FAMILY offers are available and visible throughout the store, presented & communicated in the best possible way:
  1. Offers on Products
  2. IKEA FAMILY shop is in shape as new at all time.
  3. Offers on Services
  4. Offers on IFB
  5. Inspirational activities, such as seminars               
  • Work with other store functions and IKEA FAMILY country manager to plan and implement local commercial activities and seminars, to drive customer traffic to the store and to ensure the vitality of the program.
  • Ensuring internal awareness in store and the impact of the IKEA FAMILY membership has on our long-term growth and profitability.              
  • Ensuring that the IKEA FAMILY offers from external partners are communicated as additional benefits to our members.          
  • Work with IKEA FAMILY country manager to effectively use the IKEA FAMILY membership data for local initiatives.          
  • Always look at the store through the eyes of our customers finding ways to drive membership recruitment and inspire our co-workers to do the same.        
  • Develop local/store additional offers based on the local market needs. 
  • Achieve the agreed goals and Key Performance Indicators (KPIs).            
About You:
  • Strategic Planning and Analytical Skills
  • Problem Solving Skills
  • Good Business acumen
  • Demonstrate service minded and customer-oriented attitude.
  • Experience of setting and implementing action plans, budgets and following up on goals
  • Ability to prioritize and organize own work in order to make the most efficient use of time available
  • Ability to foster collaborative relationships with different target groups (co-workers, store’s management team) resulting in the establishment of strong communication networks.
  • Excellent verbal and written communication skills to engage a receiver by creating a passion for your plans
  • Self-reliant and motivated with proven ability to work as part of a larger team
Note: you will be required to attach the following: 1. Resume/CV
 
Al-Futtaim offers highly engaging and supportive work environments in a culture that values, recognises and rewards quality performance.