AF22447 - Content Specialist - Fashion & Footwear | eCommerce | Retail | Al Futtaim

Department: E-Commerce
Country: United Arab Emirates
Location: Dubai | UAE
Closing Date: 21-Jan-2016

Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional business houses headquartered in Dubai, United Arab Emirates.

Al-Futtaim employs in excess of 44,000 people, operates through more than 200 companies and represents more than 225 international brands across industries as diverse as retail and wholesale trading, distribution, real estate development, leisure and hospitality, insurance and financial services. The group has significantly expanded its business operations in recent years through a strategic acquisition plan and has entered a number of new territories, increasing its footprint beyond the GCC and Greater Middle East to encompass Africa, South East and North Asia, Australasia, East Africa and Europe.

Entrepreneurship and rigorous customer focus has enabled Al-Futtaim to grow its business by responding to the changing needs of the customers and societies in which it operates. Al-Futtaim is committed to offering customers an unrivalled choice of the world’s best brands with exceptional standards of customer service and after sales support.

Structured into four operational divisions; automotive, financial services, real estate and retail, Al-Futtaim maintains a decentralised approach, giving individual businesses flexibility and versatility to maintain a competitive stance. This benefits employees, providing a clearly defined work culture where individuals are empowered with authority and responsibility for their work.

The success of Al-Futtaim is attributed to proactively managing change whilst upholding the values of integrity, service and social responsibility. The majority of businesses, built on a portfolio of world leading brands, dominate their sector.


The foundation of Al-Futtaim’s retail network was established in the early 1990s with the launch of the internationally renowned and popular IKEA, Marks & Spencer, Toys R Us and ACE franchises in the UAE.

Representing some of the world’s most popular international brands, Al-Futtaim’s retail network extends throughout the UAE, GCC and North Africa and has a significant presence in Singapore and Malaysia following the acquisition of The Robinson Group in 2008.

In 2012, Al-Futtaim acquired a shareholding in Royal Sporting House, which is active in distribution, direct retail stores and shop-in-shops. The Singapore-based fashion, sports and lifestyle retail giant has 600 stores and many additional points of sale are spread around the world with over 399 in South East Asia, over 74 in the Middle East and over 126 in the South Pacific region.

  • 837 stores in 18 countries
  • Occupies 5.6 million sq. ft. of retail space
  • 13,000 employees
  • Serves 30 million customers each year
About the Position:

We are now looking for a Content Specialist within eCommerce to accelerate and orchestrate our content strategy agenda across GCC region for our exciting brands within our portfolio.

The position is primarily responsible for digital content writing for several brands in eCommerce-Retail. The person has to create descriptive content to be used in the brand website (Product Descriptions, About Us, Terms of Use, Privacy Policy, Help Pages, Projects Articles, News Letters, etc…). The candidate will be responsible for ensuring that all product content is current, factual and within search engine optimization (SEO) and brand guidelines. The Content Specialist will report to a Design & Content Specialist. 

About You:

Minimum Qualifications and Knowledge:


  • Bachelor's degree, or certification, in English, communications, journalism, marketing or a related field.
  • Must be able to quickly assess issues and react to changing circumstances and new information.
  • Familiar with standard concepts, practices, and procedures within a software life-cycle.
  • Microsoft Word.
  • SEO Experience would be an advantage
  • Understanding of accessibility issues and solutions, including legal/compliance.
  • Able to work in a fast-paced environment, including prioritizing and mutli-tasking while paying close attention to detail.
  • Has worked and coordinated directly with the Ecommerce business units.
  • Hands on Integrated Change Control.

Minimum Experience:

  • At least 3 years experience as content writer preferably within an eCommerce organization.


Job-Specific Skills:

  • Excellent English skills (speaking, writing and reading). Arabic would be an advantage
  • Strong skills required in use of computers MS Office is a must.
  • Strong copywriting skills gained in a web environment; high standard of written English
  • Strong copywriting skills in a web environment, with a high standard of English and understanding of SEO guidelines
  • Fast and accurate proof-reader
  • Detail oriented – good eye for inaccuracies and inconsistencies
  • Good grasp of consumer marketing issues
  • Able to work to deadlines and under pressure without compromising on accuracy
  • Have the ability to communicate clearly and effectively.
  • Ability to succeed in a multi-cultural environment.
  • High level of initiative, problem solving and decision making ability.
  • Target oriented and drive to exceed demanding challenges.
Note: you will be required to attach the following: 1. Resume/CV
2. Passport-size photograph
Al-Futtaim offers highly engaging and supportive work environments in a culture that values, recognises and rewards quality performance.