AF21898 - Marketing Manager (Arabic Speaker) | Toys R Us | Dubai, Regional Office

Department: Toys R Us
Country: United Arab Emirates
Location: Dubai | UAE
Closing Date: 31-Mar-2016

Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional business houses headquartered in Dubai, United Arab Emirates.

Al-Futtaim employs in excess of 44,000 people, operates through more than 200 companies and represents more than 225 international brands across industries as diverse as retail and wholesale trading, distribution, real estate development, leisure and hospitality, insurance and financial services. The group has significantly expanded its business operations in recent years through a strategic acquisition plan and has entered a number of new territories, increasing its footprint beyond the GCC and Greater Middle East to encompass Africa, South East and North Asia, Australasia, East Africa and Europe.

Entrepreneurship and rigorous customer focus has enabled Al-Futtaim to grow its business by responding to the changing needs of the customers and societies in which it operates. Al-Futtaim is committed to offering customers an unrivalled choice of the world’s best brands with exceptional standards of customer service and after sales support.

Structured into four operational divisions; automotive, financial services, real estate and retail, Al-Futtaim maintains a decentralised approach, giving individual businesses flexibility and versatility to maintain a competitive stance. This benefits employees, providing a clearly defined work culture where individuals are empowered with authority and responsibility for their work.

The success of Al-Futtaim is attributed to proactively managing change whilst upholding the values of integrity, service and social responsibility. The majority of businesses, built on a portfolio of world leading brands, dominate their sector.


The foundation of Al-Futtaim’s retail network was established in the early 1990s with the launch of the internationally renowned and popular IKEA, Marks & Spencer, Toys R Us and ACE franchises in the UAE.

Representing some of the world’s most popular international brands, Al-Futtaim’s retail network extends throughout the UAE, GCC and North Africa and has a significant presence in Singapore and Malaysia following the acquisition of The Robinson Group in 2008.

In 2012, Al-Futtaim acquired a shareholding in Royal Sporting House, which is active in distribution, direct retail stores and shop-in-shops. The Singapore-based fashion, sports and lifestyle retail giant has 600 stores and many additional points of sale are spread around the world with over 399 in South East Asia, over 74 in the Middle East and over 126 in the South Pacific region.

  • 837 stores in 18 countries
  • Occupies 5.6 million sq. ft. of retail space
  • 13,000 employees
  • Serves 30 million customers each year

Toys R Us

Toys “R” Us is the largest specialty toy store in the world. Launched by the Al-Futtaim Group in Dubai in 1995, Toys “R” Us now exist in twelve locations in the Gulf market and has emerged as undisputed market leader for all children related products.

The stores offer an unrivalled range of toys, games, sporting goods, electronics, software, baby products, children’s apparel and juvenile furniture all under one roof.

About the Job:

We are currently looking for a dynamic and experienced marketing professional for the role of Marketing Manager to join Toys R Us team based in Dubai, UAE.

In this role, you will be responsible for developing marketing strategies to enhance Toys R Us’s market penetration throughout the GCC & Mena region. You will oversee all regional marketing initiatives and lead ongoing development and analysis to improve retail customer insights, strengthen customer acquisitions and retention efforts, improve targeted market campaigns, and drive cost-effective strategic business initiatives.

You will partner with Buyers for data for the planning of markdowns and ad hoc promotions and to identify opportune timing of action and underperforming products that require endorsement. You will also partner with Gmasco to develop the content and strategy for the annual Marketing Calendar; Converse with key partners such as Buyers, Public Relations, Social Media, Website & Creative, and Advertising to ensure that all aspects of the marketing mix (price, product, promotion, and place) are defined and appropriately integrated to meet the goals and objectives of the business.

About You:

To be considered for this exciting opportunity, it is essential you have a Bachelor's degree in Marketing, Communications, Business Administration, or equivalent commercial experience. You must have significant commercial marketing experience, gained in a managerial role, with a proven track record of implementing and sustaining market developments; Retail Marketing experience is preferred.

You must have a strong understanding of Key Performance Indicators and how it pertains to the success of marketing activities as well as be sound with Analytical Skills, Problem Solving Skills and Excellent Communication Skills. Creativity and being commercially aware will be your key strengths

Due to the nature of the job, only Arabic speaking candidates will be considered.

Note: you will be required to attach the following: 1. Resume/CV
Al-Futtaim offers highly engaging and supportive work environments in a culture that values, recognises and rewards quality performance.