AF21659 - Brand Executive | Al-Futtaim Watches and Jewellery | Dubai

Department: Watches and Jewellery
Country: United Arab Emirates
Location: Dubai | UAE
Closing Date: 17-Apr-2016

Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional business houses headquartered in Dubai, United Arab Emirates.

Al-Futtaim employs in excess of 44,000 people, operates through more than 200 companies and represents more than 225 international brands across industries as diverse as retail and wholesale trading, distribution, real estate development, leisure and hospitality, insurance and financial services. The group has significantly expanded its business operations in recent years through a strategic acquisition plan and has entered a number of new territories, increasing its footprint beyond the GCC and Greater Middle East to encompass Africa, South East and North Asia, Australasia, East Africa and Europe.

Entrepreneurship and rigorous customer focus has enabled Al-Futtaim to grow its business by responding to the changing needs of the customers and societies in which it operates. Al-Futtaim is committed to offering customers an unrivalled choice of the world’s best brands with exceptional standards of customer service and after sales support.

Structured into four operational divisions; automotive, financial services, real estate and retail, Al-Futtaim maintains a decentralised approach, giving individual businesses flexibility and versatility to maintain a competitive stance. This benefits employees, providing a clearly defined work culture where individuals are empowered with authority and responsibility for their work.

The success of Al-Futtaim is attributed to proactively managing change whilst upholding the values of integrity, service and social responsibility. The majority of businesses, built on a portfolio of world leading brands, dominate their sector.


The foundation of Al-Futtaim’s retail network was established in the early 1990s with the launch of the internationally renowned and popular IKEA, Marks & Spencer, Toys R Us and ACE franchises in the UAE.

Representing some of the world’s most popular international brands, Al-Futtaim’s retail network extends throughout the UAE, GCC and North Africa and has a significant presence in Singapore and Malaysia following the acquisition of The Robinson Group in 2008.

In 2012, Al-Futtaim acquired a shareholding in Royal Sporting House, which is active in distribution, direct retail stores and shop-in-shops. The Singapore-based fashion, sports and lifestyle retail giant has 600 stores and many additional points of sale are spread around the world with over 399 in South East Asia, over 74 in the Middle East and over 126 in the South Pacific region.

  • 837 stores in 18 countries
  • Occupies 5.6 million sq. ft. of retail space
  • 13,000 employees
  • Serves 30 million customers each year

Al-Futtaim Watches and Jewellery

Al-Futtaim Watches &Jewellery, part of the Al-Futtaim group is known for its wide variety of international brands to suit every taste and pocket, ensuring convenience to retail shoppers, wholesalers, and corporate clients. Al-Futtaim Watches &Jewellery includes renowned brands names such as Fossil, Esprit, Raymond Weil, Seiko, Kolber, Westar, Alba, Delma. Outlets are spread across the prime shopping malls, and numerous Duty Free channels in the GCC and the Sub–Continent.

The range of jewellery products includes a wide variety of pearls under the Minato brand name, plus precious stones set in 18 carat gold and certified loose diamonds from Europe.

About the Job:

We are currently looking for a well-experienced Brand Executive for Al-Futtaim Watches and Jewellery in Dubai.

As Brand Executive, you will be responsible for overall coordination with the Principal to plan & execute all sales and ordering related procedures. You will prepare and submit monthly sales, stocks and customer performance to management as well as preparing order studies in line with forecasted sales by sales channels. You will plan, develop and implement sales strategies in the UAE to achieve the designated brand's objectives with a view to achieve the desired sales results / budgeted targets in coordination with the respective Channel Sales Managers and Supervisors. You will recommend the wholesales & retail prices for the designated brands/products as per market requirements, so that the products can be sold in presence of the competitors in the UAE as well as aid in achieving AFWJ value and margin targets. You willEnsure proper visual merchandising in line with principal’s corporate guidelines and identity. You will ensure proper visual merchandising in line with principal’s corporate guidelines and identity and conduct feasibility study for new brands which may be added to portfolio.

You will coordinate on daily basis with the Marketing Manager and pass on all necessary information so that proper marketing & promotional campaigns can be developed.

About You:

To be considered for this exciting role, you need have a Degree or Diploma, preferably in Brand (Sales & marketing) Management. You will have minimum 3 years’ experience in related field within the Watches, Jewellery, Luxury, Fashion and or consumer goods industry (not FMCG). You will have strong oral and written communication skills. You will have in-depth knowledge on MS Excel and good command of spoken & written English. Working experience in SAP ERP will be an added advantage.

Note: you will be required to attach the following: 1. Resume/CV
Al-Futtaim offers highly engaging and supportive work environments in a culture that values, recognises and rewards quality performance.