To ensure we visualize the uniqueness of the IKEA product range within room settings, homes, vignettes, compacts, sales support areas and co-worker areas, shopping centers and other IKEA unites to distance us from the competition.
Optimising the use of the IKEA store layout and store media by developing and implementing range presentation solutions that strengthen the connection between the IKEA offer and the every lives of the many people.
Securing a deep knowledge of all store media and clarifying the main purpose of each media.
Securing a very accurate implementation of the assigned area during the commercial planning and the implementation of the assigned area during the commercial build-up.
Reflecting the IKEA brand identity and creating visual impact in all commercial, sales support and co-worker areas.
To work with the Service Office (SO) Communication & Interior Design (Com &In) colleagues, expansion colleagues and other functions to secure the alignment of our stores with global and national priorities within the assigned areas of responsibility.
NEW STORE PLANNING AND BUILD UP
Production of the commercial plans package of the assigned area in the commercial planning and build up phases.
Actively support the Interior design leader expansion in implementing the commercial brief.
Using range presentation solutions that are relevant to the many peoples life at home in the national market and that it accurately reflects demographics, living conditions and the visitors needs and wants.
Securing solutions that reflect a wide variety style expressions and functions to meet individual tastes and stimulate our visitors to change their home furnishings more often, using IKEA style groups and IKEA living situations.
Plan the store layout in assigned areas so that it is used to create optimal visual impact, a good overview and support the commercial brief priorities.
Working with the graphic communication planner expansion, visual merchandiser planner expansion to ensure consistency in how we communicate throughout our new stores.
Working with my SO Com & In colleagues to ensure that all we communicate to the stores is consistent, understandable and cost-effective for them to implement.
Work towards the agreed time schedules for new store commercial planning and build up periods.
Create and prioritize the action plan for the assigned areas during the commercial build up.
Sharing good ideas and coaching the new store interior designers to improve their competence.
Work with manuals, global directions and tools within the assigned area of responsibility.
Support the new stores to ensure the uniqueness of the IKEA Brand identity in range presentation and store communication during the commercial build up phase.
Participate in workshops for new store interior designers on IKEA principles in connection to the IKEA range presentation and transfer of know how.
Support the SO Interior Design Leader when required to ensure the uniqueness of the IKEA Range Presentation in the current stores is developed in order to distance us from the competition.
Working with SO Interior Design Leader in developing solutions that communicate the IKEA product range in a way that reflects its width and depth and strengthens our low-price profile on all levels.
Working with SO Com & In colleagues and the commercial team to plan and implement new stores and rebuilds to secure that the IKEA Concept reflects our local market needs.